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All Things Hair  

Design, branding and illustration for Unilever

Award winning "All Things Hair" is the world’s biggest search engine where real woman get advice from people who know what they are talking about. The content lives on a bespoke YouTube channel, where you can browse by hair type in a magazine-style interface. Here you can find all the latest hair trends, treatments and how-to’s – along with the Unilever products to make it happen. Visitors can filter their content by hair type. Once they selected their hair colour, the whole site changed colour and content to match.

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My role was designing under the direction of the CD and the UX team. I designed the logo identity for this site and branding for the instore kiosk. Designing the site included the typographic and photographic headers, the graphic design of the page filters, I designed the icons for the weather filters and the look of the entire page for the site and the video screens. 

Branding for the website and the instore app:

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Page header designs theat change with hair colour preferences:

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Below is the graphic filter that defines the content of the page from hair colour, length and hair texture. The look and the content of the page is decided by the filter choices.  

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Icons for the weather app and below more iconography for the hair filter.

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Awards

BIMA - Winner, Entertainment
BIMA - Winner, Data
BIMA - Winner, Video
BIMA - Winner, Consumer Goods & Services
BIMA - Commended, Content
BIMA - Shortlisted, Engagement
SheSays Awards - Nominated for the Industry Award
The Webby Awards - Honoree for Social: Fashion & Beauty
The Webby Awards - Honoree for Online Film & Video /How-to & DIY
Brand Republic Awards - Highly Commended in Specialist – Engagement
Brand Republic Awards- Shortlisted in Product Sectors – FMCG

 

 

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