Illustrations for the rebrand of Beanstalk Arts
After working previously with Nimble Tots, the owner approached me to rebrand this established childrens music and story telling company with a name change and new visual assets. I worked closely with the client, workshopping the brand and ideas for the look and feel for the relaunch. We worked on the brand values to produce the new logo, website and illustrations.
The illustrations needed to represent different aspects of the company offering. From musical instruments, musical lessons to story characters. The illustrations required to be bright in colour, cheerful and playful in character and relaxed in style.
Character and assets
From the 18 new assets I was required to illustrated children and animals playing string and percussion instruments. Also Becky, the owner needed to be represented along with a medley of other animals from the stories told in her classes.
By adding bright geometric shapes and patterns to the background of the illustrations it echoed the geometric bright company logo. It also gave an alternative option with the project assets for future publicity with or without the graphical background.