Pérez Peppers
Role Branding, art direction & design
Skills Typography, graphic design, illustration, UI & motion
Software After Effects, Illustrator & Photoshop
I developed the branding and the art direction for Pérez; a pepper sauce which has different heat strengths for each of their sauces.
Working from the formation of the brand name to the identity and art direction of the products and website design. I also created the illustrations as part of the identity and the motion graphics for social media communication.
• Colour palette
• Fonts
• Food illustrations
• Layout for mobile
• Social posts
• Designs for desktop homepage
• Layout for the recipe listings page
• Layout of a product pages
• Art direction for packaging
• Illustrations
• Graphical marks
