Coram’s Fields Campaign – Integrated Designer

Coram's Fields

Helping to build the future of play

PLAY TOWER FUNDRAISING CAMPAIGN
Coram's Fields is a historical children's park in London's Bloomsbury. They needed to raise money to build a new play ground for future generations to enjoy. My role was the design lead of the marketing campaign for the charity. We worked with the concept of "a place where children's imagination is free to play" for the campaign. As part of the marketing campaign I created designs for online fundraising pages, printed large scale banners and animated social posts.

In addition I also created a park map, a new sign system and bespoke signage for their park, nursery and cafe, all influenced from the campaign creative to create cohesive message around the park.

PROJECT HIGHLIGHTS
- £35,000 raised from the campaign which covered the entire cost of the play tower
- Children playing in the borough of Bloomsbury

MY ROLE
Art Direction
Design for print & digital
Illustration

SOFTWARE
Adobe CC